How to earn money selling ads on your blog?

Sell ​​ads on websites and blogs is probably one of the strategies commonly used by bloggers and webmasters. However, the vast majority of bloggers do not know how to make money selling ads, much less what the strategies and rules to be able to captivate the attention of advertisers. Many bloggers do not get a recurring streamof advertisers, which means that your ad units are often being held by affiliate programs to their own use. Then there are those bloggers who just starting a blog,place ads available for purchase at ridiculous prices of $ 5/month. What is commonto both cases is that none of them are using the best strategies to get maximumreturn on their areas of advertising.
Another point to consider is that some advertising formats are no longer providingthe desired results for advertisers and bloggers. This happens naturally with the format of 125 × 125, which has to stop being used by many well-known blogs, and is being widely replaced by the format of 200 × 125 we also decided to use the new layout of the school money. Being aware of these changes is very important,especially when your goal is to offer its advertisers the maximum profitability for the price they paid for the ad. If you fail this return, advertisers are unlikely to renew theirads month after month, which means you are losing money. Also, you should alsotake into account how long it takes a blog to become profitable, so they do not make mistakes of a beginner in their sales strategies.
To help supplement the ideas about the sale of advertising on your blog, consider also read this short series of articles related to selling ads on websites and blogs.

1. WHAT THE VOLUME OF TRAFIC OF YOUR BLOG?
A key aspect to consider is the traffic to your blog, especially when the goal is to monetize that traffic with ads sold directly to advertisers and agencies. Many bloggers fail in this regard, especially because they did not consider the importance of getting traffic. Sell ​​advertising on a blog with 300 or 400 visits per day is completely irrelevant to an advertiser, unless a very specific niche market, where there is high propensity to traffic in quantity. If you plan to sell advertising on your blog, consider doing it when it reaches 1000 or 2000 visitors per day. That way you can already make some return to their advertisers, and keep them satisfied with the results of investment in their ads.
If your blog is still with little traffic, you should start looking at ways to get more traffic to your blog. There are many ways for you to get more organic traffic and non-organic to your blog, so your main goal should go through to try to increase its volume of traffic using link building strategies as well to increase your link profileorganic and hence their rankeamentos in search results. Without traffic, you can not even sell ads, much less keep their advertisers happy for long. Avoid ads sell for $ 10/month, just because your blog has little traffic. With that you pass an image of despair and lack of professionalism for its advertisers. The good advertisers are interested in traffic and little interested in the price you charge. The key is the return you can give them with their campaigns.


2. HOW HAS THE BLOG pageviews per month?
Another important aspect that is directly related to traffic are the pageviews. Many advertisers look for blogs with many pageviews, which means your ads will have much more impressions and more clicks hence, generating a ROI (return on investment) much more positive. Ideally, a blog, is to have at least two page views per visitor on average, which means that if you have 120,000 unique visitors per month, you will be generating at least 240,000 pageviews. If you have a value below the 2 pages per reader, means that the internal link building of your blog is not being done as correctly and that you are having many pages with a high rejection rate, which means that many users that fall in their contents, ended up closing the window without reading any more of their stories.
I have already explained how to do link building built correctly on your blog and how to decrease bounce rate of your blog. Both articles can help you achieve more efficiently optimize your content, generating more pageviews to your blog, which will give you higher yields in selling ads. When you try to sell banner advertising to an advertiser, one of the things that he will always consider is the number of pageviews of your blog, along with the volume of traffic. That said, the better the results in both metrics, the easier it will sell ads for the values ​​that you consider fair.

3. HOW MANY SUBSCRIBERS HAVE THE BLOG?
Another aspect to take into consideration are the subscribers of his blog. As you probably have noticed, the School Money currently has 21.883 subscribers, who receive all articles published in their electronic mailboxes. This means that an advertiser to purchase an item at school-sponsored money, and be putting your brand, product or service on the cover of the blog, is also sure that many thousands of users will receive sponsored this article in your emails, which will ensure a higher return on your investment. If you do not have a good subscriber base (over 2000/3000), you will have greater difficulties in marketing their sponsored articles, especially because the subscribed users, are those that convert the best advertisements.
It also explained here, how to get more than 20,000 subscribers on a blog, where we shared some of the strategies we use to gradually increase our number of new subscribers, and continue growing and offering added value for our advertisers.These numbers are extremely important to add value to the ad itself, so that it is justifiable that an advertiser pays the amount you decided to charge for the same ad. Look for ways to increase your subscribers, mainly using the PopUp Domination and offering a free eBook in exchange for the subscription, for example. This will cause the number of subscribers to shoot, and you can demand better prices for articles sponsored, for example.

4. WHAT ARE THE BEST FORMAT TO SELL?
The ad formats are also something to consider, since there are formats easier and more difficult to sell / monetize. Depending on the formats you use and ROI (return on investment) that their advertisers can, you can adapt some ad formats that best fit the layout and style of your blog. The 125 × 125 ads, for example, a format that is no longer advises bloggers. There are now more interesting formats, ensuring better results and greater visibility to its advertisers, such as 200 × 125 format we are using in the sidebar of the blog.
Other formats that convert very well, the ads are 300 × 250 × 90 and 728.Depending on the layout of your blog, if you can implement one of these three formats, you will have better chances of attracting advertisers to your blog. Avoid formats that have a low return and / or advertisers do not tend to use, such as ads with non-standard dimensions. As with ads from Google Adsense, convert the formats that are undoubtedly the best formats 300 and 728 × 250 × 90, not only by the size and visibility they have, but mainly by the number of advertisers who use them. When demand is higher, the blogger earns more money. If you are looking to market formats with its advertisers, consider opting for the formats 200 × 125, 250 or 300 × 728 × 90. All these formats have now an enormous visibility to advertisers, and ensure the return on investment more easily.

5. LOCATION IS THE BEST?
As with ads from Google Adsense, the more up ads are, the more likely it is that they generate back to the advertiser. This means that if you are looking for ways to give visibility to its advertisers to buy their ads and so you can make money, you will need to provide them with the best local and / or sites with greater visibility. Usually the most visible positions are those that are "above the fold", ie, above the display line, the user does not need to scroll the page so you can see the advertising banner. There are two formats that Google Adsense ads on blogs are extremely functional.

6. Your ads are relevant?
Another very important aspect in selling ads is the relevance of those ads, that is, if you are selling ads that do not have to contextualize the issues raised in your blog, you will scare away potential advertisers, and even some of your readers. It is extremely important that you are hard on ad approval so that only the marketing companies / professionals that are directly related to the matters addressed in his blog. As much as your goal is to make money, avoid market announcements about products or services that have nothing to do with your niche market.
The same applies to the sale of other types of ads such as sponsored items. It is important that you do not market these ads to companies or professionals who are not in the area, or do not have products / services related to the type of audience for your blog. If you do, you can earn $ 100 or $ 200 with this article, but in the long run will lose lots of readers who could give him more money to be made. The context is really important. In fact, much more important than the money you receive for it.Never forget that while your goal is to make money, your users should always come first.

7. What prices to charge for ads?
This is probably the most important point of this entire article, and one where the vast majority of bloggers fail miserably. Sell ​​ad for $ 10/month just because your blog does not have much traffic is a bad strategy. Besides showing that you're desperate for money, you're passing an unprofessional image to future advertisers.Do not rush to make money. Focus on doing things well, and the first to reach a volume of traffic and credibility that allows you to charge $ 100/month for an ad. If it takes one year, no problem. The most important thing is that when you start charging for ads on your blog, you'll have to ask these values ​​arguments, and give a positive return for their advertisers, making them endure their campaigns for several months.
If you have a set of 8 / 10 ads to market your blog, and at 1 or 2 years to sell all those ads month after month, you can earn $ 1000 or $ 2000 per month with some ease, especially if you have into account the return on investment for advertisers.This means that when an advertiser invests in a banner advertising on your blog or an article sponsored, he should be able to quickly recover this investment, so you can re-invest again next month. If you do not have enough traffic or quality traffic, this would hardly happen, and their advertisers will invest only one month and never come back to invest.

Obviously, these values ​​are merely illustrative and that can serve you as a reference.The values ​​vary from area to area as well. If the niche you are about making money, these values ​​may apply easily, but if you are in the niche of bets or jobs, it may be best to review the values ​​and fit them more easily with the reality of these markets.The most important thing is to have prices that are competitive and give feedback to advertisers. If you have 2000 visitors per day, but charge $ 400 for a sponsored article, you are only working with advertising agencies, and will probably only sell 3 items in 3 months.


8. WHAT ROI of its advertisers?
Talk with your advertisers to determine which is the return of their campaigns is an equally important process. Keep in touch with these advertisers in order to be able to recognize if they are having the best possible results and / or the desired results for that campaign. If you are charging a high value, and its advertisers do not manage to recover, one of two: either the advertiser's product has no quality, or you do not have enough arguments to charge such a high value. When you come to the conclusion that your blog has no arguments (quality traffic mostly) to charge such a high value for ads, you have to seriously consider lowering its price for their advertisers can more easily recover that investment, and continue advertising on your blog.
What really happens in Brazil is that the vast majority of bloggers down sales figures for advertising agencies, which typically pay much higher values ​​for ads, and forget that they are losing the middle market of bloggers and webmasters who also invests in advertising. I would say that 80% of Brazil's blogs, they are priced far above the returns they generate for their advertisers. This causes the common bloggers are unable to buy advertising on these blogs, and also makes these blogs sell ads only sporadically to advertising agencies. If you worry about the ROI of its advertisers, asking them about the performance of campaigns, etc.. You will probably realize that you're charging too high a return for their advertisers are having. If this is happening, lower the value.

9. How to attract new advertisers?
Attracting new advertisers is also one of the most important aspects of monetizing a blog. In fact, if you get your blog is constantly growing, you will naturally attract new advertisers to your blog, generating more sales and increased competition for spaces. However, if your blog stagnate, you will need to look for new advertisers on other sites and blogs, and perhaps consider making an approach in order to sell ads to those companies or professionals. Typically, a blog organically attracts their new advertisers, generating interest among its readers, which indirectly generates interest from brands and companies in the area.
Consider using their social media for sourcing the different types of ads that you have available, make some deals with different ad packages (eg.: 6 months of advertising with 1 month supply), etc.. Use their channels to do some internal marketing in order to find new advertisers is also important. When you reach a certain status, companies and professionals in your area, will certainly be aware of these opportunities through their media channels. Another important aspect to consider is do not put all of the sidebar ads with banners like "Advertise Here". If you put all the ads in that format, the image you're going through is that your blog can not sell advertising. This removes potential buyers. Place an ad visible only with a banner of the "Advertise Here", and occupy all the other spaces with ads or affiliate programs other blogs in order to create an environment more conducive to selling advertising.

10. METHODS OF PAYMENT TO USE?
Whether you work exclusively with traffic traffic exclusively with Brazil or Portugal, you should always have more than one payment option. We strongly recommend using PayPal and PayPal, both of which accept customers from Portugal and Brazil.Thus, you are offering not only traditional methods of payment PayPal account balance and Paypal, but payment by credit card international credit card payments from Brazil, bank, installment payments, and other methods otherwise would probably be impossible to offer its advertisers. You should make the buying process as simple as possible, and let the advertisers decide how they wish to pay for your ads.
Try to avoid restricting their sales to a method. Opening the spectrum at several options, basically you can please almost any type of advertisers, generating more conversions on your ads, and therefore higher earnings for your blog.

And you, seeing ads on your blog?
Use one of the strategies of the item to sell advertising on your blog? What other strategies to use to sell ads? Leave your comments and join the debate!